At the recent E-commerce Germany Awards 2025, we celebrated many innovations transforming e-commerce in the DACH region. Among a multitude of exceptional solutions, Nosto’s Commerce Experience Platform (CXP) clearly stood out, earning them first place in our “Best Customer Experience Solution” category. Curious about their success? Read this insightful conversation with Nosto about their award-winning solution, its journey, and future plans.
Founded in 2013 by Jani Luostarinen, Antti Pöyhönen, and Juha Valvanne, Nosto was born from a simple yet powerful idea: to replicate the personalized experiences of physical shopping in the digital world. Frustrated by the impersonal ecommerce landscape, the founders created a solution designed to make online shopping intuitive, engaging, and highly personalized.
Today, Nosto’s vision has blossomed into reality, helping more than 1,500 brands across over 100 countries, including notable names such as Kylie Cosmetics, Dermalogica, Douglas, Belstaff, and MUJI.
Inside the Commerce Experience Platform
Nosto’s submission in the E-commerce Germany Awards 2025 was the Commerce Experience Platform. It is powered by Nosto’s proprietary experience.AI™ technology, enabling brands to deliver highly personalized customer interactions. Through real-time data enrichment and advanced AI-driven capabilities, Nosto helps merchants create seamless, engaging online shopping experiences across multiple channels – from personalized product recommendations and tailored merchandising to dynamic user-generated content (UGC).
The flexibility of Nosto’s CXP makes it suitable for diverse industries. For example, fashion retailers use specific functionalities like size variant affinities to match product displays with customers’ preferred sizes. Health and beauty brands rely on replenishment recommendations, making it effortless for shoppers to repurchase items regularly.
Guiding brands every step of the way
Asked about their implementation process, Nosto’s team outlined a structured, customer-centric journey that they prepared for their clients to ensure seamless onboarding:
- Sales & discovery: Initial consultations clearly define how Nosto’s solution meets merchant goals.
- Onboarding & implementation: A Technical Solution Manager ensures smooth integration, assisting merchants every step of the way.
- Go-Live & adoption (within 45 days): Merchants quickly activate personalized features with comprehensive training provided.
- Continuous optimization: Post-launch, merchants benefit from dedicated Customer Success Managers (CSMs), who regularly perform business reviews to optimize performance continuously.
What sets Commerce Experience Platform (CXP) apart from competitors?
While talking about the top advantages of their solution, the Nosto team confidently highlighted three differentiators:
- Intelligence: Central to their solution is experience.AI, an advanced neural core capturing intent-rich commerce data in real-time. According to Nosto, this allows brands to deliver “1:1 and 1 to few personalized shopping experiences,” ensuring every customer interaction is timely and relevant.
- Control: Merchants appreciate the transparency and flexibility of Nosto’s AI platform. Unlike typical ‘black-box’ approaches, Nosto ensures full transparency, stating clearly:
“Our platform is fully transparent, showing exactly what influences results… This means users can trust and adjust the AI’s behavior with confidence.”
- Ease of use: The solution requires minimal technical resources, significantly reducing time to value. Nosto emphasizes this ease-of-use through a quote from Hilary Peterson, SVP Marketing & Digital at A.L.C., who praised their exceptional client management as “off the charts.”
Evolving to meet future challenges
Looking ahead, we asked whether Nosto planned to evolve their solution. They replied enthusiastically:
“Absolutely! We continuously improve our platform to make sure our clients stay ahead in the ever-evolving ecommerce landscape.”
Currently, their focus is enhancing their four core AI capabilities (Predictive, Semantic, Generative, and Visual AI) to streamline merchant workflows further and deliver even more precise personalization at scale. Additionally, they’ve recently expanded their platform with new features like a dedicated A/B Testing & Optimization solution.
Once inquired about broader plans to develop new products or services, Nosto shared that strategic acquisitions and new product launches are a continuous part of their growth strategy. Their ultimate goal is simple yet impactful: “Helping merchants make every impression relevant.”
The trends shaping ecommerce
We also wanted to tap into Nosto’s expert perspective about emerging ecommerce trends. The Nosto team identified two key developments:
- Ecommerce replatforming: Particularly in the DACH region, brands are migrating from Shopware 5 to newer platforms like Shopware 6 or Shopify, reshaping the competitive landscape.
- Scaledown of physical stores: Economic pressures are driving merchants toward increased reliance on ecommerce, highlighting the importance of sophisticated online customer experiences like those provided by Nosto.
Celebrating success at the E-commerce Germany Awards
Apart from their win, we wanted Nosto to share their favorite moments from our 2025 E-commerce Germany Awards. They responded warmly:
“It was humbling to be in a room amongst lots of other contestants and companies within our industry whose solutions are well-recognised and respected. Aside from that, the awards presented a great opportunity to connect with other people in our ecosystem. And we can’t not mention: the location and food was 10/10.”
When we asked what advice they would give to other companies considering participation in the awards contest, they enthusiastically encouraged future participants with a simple yet powerful message:
“Go for it!”
Nosto’s victory at the E-commerce Germany Awards 2025 highlights not only their impressive technological innovation but also their deep understanding of ecommerce challenges and customer needs. With their passion for continuous improvement and customer-centric innovation, Nosto is unquestionably a company to watch closely.
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